Panera Bread adds pizza to menus as customers order more delivery
Panera Bread’s new Margherita Flatbread Pizza
Panera Bread just added flatbread pizzas to its national menus as the coronavirus pandemic has pushed more of its customers to order carryout and delivery.
Starting Wednesday, chipotle chicken and bacon, margherita and cheese pizzas will join Panera’s other offerings. The flatbread pizzas are large enough to be shared and are created to travel well, no matter how long delivery takes.
Eduardo Luz, Panera’s chief brand and concept officer, said the pandemic has led to a shift in customers’ behavior. More of them are eschewing its comfortable indoor seating and choosing delivery or takeout for safety reasons. Drive-thru orders, for example, have climbed by “high double digits,” according to Luz. Panera, which is privately held by Krispy Kreme’s owner JAB Holding, is among the many chains seeking to add more drive-thru lanes to its store footprint as a result of the Covid-19 crisis.
Delivery is also