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Philadelphia 76ers need Doc Rivers to fix its culture, win as the team eyes future business

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Doc Rivers, then of the LA Clippers yells to his team during the fourth quarter against the Dallas Mavericks in Game Four of the Western Conference First Round during the 2020 NBA Playoffs at AdventHealth Arena at ESPN Wide World Of Sports Complex on August 23, 2020 in Lake Buena Vista, Florida.

Kevin C. Cox | Getty Images

Chief performance officer.

That’s the label NBA insiders give Doc Rivers after his quick move from the L.A. Clippers to the Philadelphia 76ers.

Within one week, Rivers went from L.A. to Philly, from a team a team owned by ex-Microsoft CEO Steve Ballmer to another owned by Wall Street investor Josh Harris. Harris is the co-founder of private equity firm Apollo Global Management and co-owns the Sixers and New Jersey Devils with David Blitzer under the Harris Blitzer Sports and Entertainment company.

“Chief Performance Officer,” one NBA executive said when describing Rivers’ hire. “You have CEOs whose job is to present just message. Well, a head coach is more than just message – he’s message and results.”

The NBA executive agreed to speak to CNBC on the condition of anonymity due to the sensitivity of discussing team business.

“It’s appropriate in this circumstance,” added former NBA executive Andy Dolich when told of the “CPO” label.

And now, Rivers is the Sixers’ new CPO. He’s in charge of a Sixers roster that failed to meet expectations last season, the chatter of discontent among star players and the finger-pointing that comes along with it.

Behind the scenes, current and former NBA executives, including the New York Knicks executive Donnie Walsh, approve of the Rivers hire. 

Dolich, the former Memphis Grizzlies president of business operations, called it a “positive move” by Sixers ownership, “as long as they have the patience to deal with all the uncertainties that every NBA team is dealing with,” thanks to Covid-19.

Rivers’ new five-year contract is north of $40 million and includes incentives which trigger on team performance. If he can deliver a title for Philadelphia, the $280 million Harris and company invested in the Sixers could grow the valuation beyond its current $2 billion. But Rivers will face challenges, starting with fixing the product and making his own coaching adjustments when it matters most. 

Joel Embiid #21 of the Philadelphia 76ers reacts in front of Chris Silva #30 of the Miami Heat in the third quarter at the Wells Fargo Center on November 23, 2019 in Philadelphia, Pennsylvania.

Mitchell Leff | Getty Images

Doc’s leadership

After the team departed the NBA’s bubble postseason in the first round in August, the Sixers fired Brett Brown. Sixers leadership, which includes HBSE CEO Scott O’ Neil and team general manager Elton Brand, were mystified at the team’s 31-4 home record but poor performance on the road at 12-26. As CPO, Brown paid the price.

One NBA team staffer with knowledge of the Sixers’ affairs said the club lacked focus on the road and that the team’s traveling party was too big. The staffer called the Sixers “unorganized,” adding the club had too many front office staff with titles but undefined roles. 

Rivers, who turned 59 on Oct. 13, will also need to fix the Sixers’ locker room and bond his franchise players in Ben Simmons and Joel Embiid. The Sixers are giving Rivers and Brand the keys to basketball operations decisions, banking on Rivers’ history of fixing messy teams. 

Flashback to Rivers’ second coaching job helping Danny Ainge transform the Boston Celtics who were finished with the Antoine Walker- Paul Pierce experiment. 

The Celtics traded Walker to Mark Cuban’s Dallas Mavericks in 2003 and eventually won the NBA Finals in 2008. The team returned to the Finals in 2010, falling to the Kobe Bryant-led Los Angeles Lakers in Game 7.

With the Clippers, Rivers didn’t meet expectations and secure a championship, but he did transition the team out of what many consider the black mark on the NBA’s history – dismissing former owner Donald Sterling for racial remarks. Rivers is also credited with helping Ballmer navigate his first few years of NBA ownership. 

“Your head coach provides the narrative. That’s why coaches like Doc Rivers are so damn good and why they cost so much money,” said the executive, adding Ballmer would hire another good coach. “But he’ll never find anybody better [than Rivers].”

On Thursday, the Clippers replaced Rivers with his assistant coach, Tyronn Lue, who will oversee a roster that blew a 3-1 lead against the Denver Nuggets in the playoffs. 

Scott O’Neil, chief executive officer of the Philadelphia 76ers in New York, Sept. 26, 2016.

Christopher Goodney | Bloomberg | Getty Images

Comfort zones

Though Rivers is praised for fixing team culture, he’ll also need to address his coaching. 

In the NBA, star players judge coaches by adjustments made especially in the playoffs. In league circles, Rivers is criticized for failing to adjust. It’s here he’ll need to be innovative with hiring assistants, as blowing 3-1 postseason leads is starting to follow him more than the 2008 championship.

During his Sixers introduction on Oct. 5, Rivers, now 91-89 in the postseason, was reminded about a quote printed in Sports Illustrated in 1999 while on his first coaching job with the Orlando Magic: “Winning is safe,” Rivers said. “But if you want to be the winner, it means stepping out of that comfort zone.”

Asked by CNBC if he plans to do just that – step out his comfort zone – and how he plans to get his star players to follow, Rivers responded: “I’m always changing. I’m always looking for different staff. I don’t think you ever stop growing as a coach or as a person.

“If we’re going to win, you just can’t keep doing what you’ve always done and think you’re going to get different results,” Rivers continued. “You have to do something different. You have to give yourself to the team. You have to give something up.”

In an aerial view from a drone, this is a general view of the Wells Fargo Center on July 6, 2020 in Philadelphia, Pennsylvania.

Bruce Bennett | Getty Images

Future business

If Rivers and Brand can help deliver Harris a championship, O’Neil’s job could get a bit easier, as winning equals more business in the NBA. 

“It is the ultimate magnet of money,” Dolich said. 

The Sixers bring in roughly $300 million in revenue, with $90 million from operating income, according to Forbes. The team is set with their broadcasting rights with Comcast property NBC Sports Philadelphia until 2029. Its radio media rights with Beasley Broadcast Group are also secure for another three years. 

O’Neil is credited for helping turn 3,500 season-ticket holders into roughly 14,000 – ranked first in the NBA in tickets sold and in attendance last season. He also landed the NBA’s first jersey patch deal and landed Harris a $86 million new practice complex in Camden, New Jersey. 

And the Sixers are working with Philadelphia officials and Comcast, which owns the Wells Fargo Center, to host an NBA All-Star game in 2026.

But like others in the NBA’s owners’ club, including Ballmer, Harris wants a flashy new arena filled with better fan experiences once the club’s lease ends in 2031. 

The building did go through a $250 million renovation, but newer arenas will require better 5G, Esports offerings, virtual and augmented reality engagement via sponsorship activation and more health technologies thanks to Covid-19.

The Sixers may also want to emulate the Washington Wizards’ in-arena sportsbook play, as sports wagering is active in the state.

The team was rejected for its proposal to build a new complex in the city’s Penn’s Landing location, projected to bring $1 billion in jobs and training to the Philadelphia’s Black community. 

The timeline to build arenas is usually seven years, so O’Neil will need it to navigate the politics and secure the funding, which could include tax dollars. 

Harris may envision a spacious site also to build hotels, restaurants, shops and apartments to surround the new arena, but if staying in Philadelphia is vital, the team could find itself settling for a downtown site.

Things become more manageable if the Sixers win a championship under Rivers. Dolich, also the former COO of the San Francisco 49ers, said the Sixers’ new trio of Rivers, Brand, and O’Neil would need to have “unity” it leaves the “Trust the Process” era behind. 

“And if you don’t have that going in, that’s dangerous,” he said. “If you have that unity, now Doc and Elton, more than Scott, they’ve got to deal with the chief product officer because what is most important is those feet on the court. 

Added Dolich: “The unity of those three has to translate to winning.”

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC.


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Trump claims the worsening U.S. outbreak is a ‘Fake News Media Conspiracy’ even as hospitalizations rise

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US President Donald Trump speaks during a campaign rally at Manchester-Boston Regional Airport in Londonderry, New Hampshire on October 25, 2020.

Mandel Ngan | AFP | Getty Images

President Donald Trump on Monday claimed the worsening coronavirus outbreak in the United States is a “Fake News Media Conspiracy,” saying the nation has the most cases in the world only because “we TEST, TEST, TEST.”

“Corrupt Media conspiracy at all time high,” Trump said in a tweet Monday morning. “On November 4th., topic will totally change,” he added, referring to the day after the presidential election.

Trump’s tweet came as the U.S. is reporting a record-breaking number of new coronavirus cases. On Sunday, the country reported a weekly average of about 68,767 new cases every day, the highest seven-day average recorded yet, according to a CNBC analysis of Hopkins data. The U.S. reported 60,789 new Covid cases Sunday after daily cases reached 83,757 on Friday, passing the last record of roughly 77,300 cases seen on July 16, according to Hopkins data.

Trump, who tested positive for the virus earlier this month, has repeatedly downplayed the virus and insisted that the U.S. has more cases than any other country only because the nation tests more people. But public health officials and infectious disease experts dispute that claim, saying the rate of tests that are positive and hospitalizations are both on the rise in several states.

The overall U.S. positivity rate, or the percentage of Covid-19 tests that come back positive, is at 6.2%, up from around 5.2% last week, according to Hopkins. Illinois, where businesses are bracing for new coronavirus restrictions amid a rise in new Covid cases, has a positivity rate of 6.3%. Wisconsin, which hit a record high in average daily cases Sunday, has a positivity rate of 16%. Kentucky, another state that hit a new high, has a positivity rate of 8.4%.

Additionally, Covid-19 hospitalizations were growing by 5% or more in 34 states as of Sunday, according to a CNBC analysis of data collected by the Covid Tracking Project. Fifteen states hit record highs in hospitalizations. El Paso County in Texas enacted a curfew after ICUs in the area reached full capacity. The increase in hospitalizations could be especially dire as the nation enters flu season and more people seek treatment, medical experts warn.

Too many countries are seeing an exponential increase in cases, and that’s now leading to hospitals and ICU running close or above capacity, and we’re still only in October,” Tedros Adhanom Ghebreyesus, director-general of the World Health Organization, said during a press briefing Friday. “We are at a critical juncture in this pandemic, particularly in the Northern Hemisphere,” he added.

Tedros said, “Now is the time to double down” and to take quick action for arising clusters. “We urge leaders to take immediate action to prevent further unnecessary deaths, essential health services from collapsing and schools shutting again,” he added. “This is not a drill.”

Trump’s former commissioner of the Food and Drug Administration, Dr. Scott Gottlieb, warned that the U.S. is “at a tipping point” in its pandemic. “We’re likely to see a very dense epidemic. I think we’re right now at the cusp of what is going to be exponential spread in parts of the country,” Gottlieb said on CNBC’s “Squawk Box” on Monday.

Public health officials and medical experts also say an uncontrolled virus through the fall and winter months could lead to a sharp increase in deaths. A coronavirus model from the Institute for Health Metrics and Evaluation, once cited by the White House, now projects more than 385,600 Covid-19 deaths by Feb. 1. The projection could worsen if states ease on mandates that enforce the wearing of face masks.

“I recognize that we are all getting tired of the impact Covid-19 has had on our lives,” Jay Butler, the Centers for Disease Control and Prevention’s deputy director for infectious diseases, told reporters on a call Wednesday. “We’re tired of wearing masks, but it continues to be as important as it has ever been and I would say even more important than ever as we move into the fall season.”


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