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Audi India: Audi India adopts top-down product strategy for brand shaping

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NEW DELHI: Audi India has introduced five products in the last 10 months – the Audi A6, Audi Q8, Audi A8 L, Audi RS 7 Sportback and the all-new Audi RS Q8. Ahead of the rollout of Q2, a top company official said the carmaker is adopting a top-down strategy, which plays a vital role in shaping our brand positioning, hence, the focus on C and D segment cars.
Balbir Singh Dhillon, Head of Audi India, “We have successfully launched five all new products in the last 10 months – the Audi A6, Audi Q8, Audi A8 L, Audi RS 7 Sportback and the all-new Audi RS Q8 – all of which embody the very best of Audi. These cars showcase the ‘Vorsprung durch Technik’ of the brand.”
After a flurry of big launches, Audi India is shifting its focus to bottom of the pyramid. The brand is gradually Audi’s entry-level SUV Q2 is expected to hit Indian roads by the second half of October or early November as the company looks to cash in on festive season demand by bringing in the volume model.
“While we were moving from BS-IV to BS-VI we had only a few models available. The volume model is joining the bandwagon with the Q2 now and there are others to follow as well. We have finally been able to get this product for India, which was launched worldwide quite sometime back,” Audi India Head Balbir Singh Dhillon told a new agency. He said the company plans to bring this car during the festive period in order to cash in on the surge in demand during the period.
The German carmaker is also exploring the opportunity to introduce its first electric offering in India. “The launch of the Audi e-tron in on the cards for India and we are constantly studying government policies to see how our products can best suit Indian customer needs and accordingly decide on their market introduction,” Dhillon said.
On the FY21 outlook, Dhillon said, “From an industry point of view, we are seeing positive customer sentiment in the luxury car market and anticipate it to become even stronger with the upcoming festive season. However, for a year-on-year perspective, we see growth starting from the year 2021 onwards; the same will hold true, even for Audi India.”
“We also anticipate the pre-owned car business to further pick up during the festive period. Audi India’s pre-owned car business: Audi Approved: plus has seen growth in 2019 and we expect this business to become even stronger in the future,” Dhillon said.

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Tata Motors crosses 40 lakh cumulative production milestone

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NEW DELHI: Auto major Tata Motors on Saturday said its passenger vehicle vertical has crossed 40 lakh cumulative production milestone, nearly three decades after it rolled out its first model in the segment – Tata Sierra SUV in 1991. The company, which over the years has produced models like the Indica, Sierra, Sumo, Safari and the Nano, had achieved the 10 lakh production mark for passenger vehicles in 2005-06 and 30 lakh milestone in 2015.

“This is a very significant milestone for Tata Motors. Very few players in the industry have reached such a milestone. This has been a long journey since we rolled out Tata Sierra in 1991,” Tata Motors President Passenger Vehicles Business Unit (PVBU) Shailesh Chandra told .

Over the years, the company always challenged the conventions and brought in many path breaking products, many times first in the market, like Sierra, Estate, Safari, Indica and the Nano, he added.

With Sierra, the company took its first shot at the SUV segment in the country. The company consolidated it further with Safari.

Further in honour of the legacy of Sumant Moolgaonkar, Tata Motors introduced the first ever multi purpose vehicle in Tata Sumo. With Indica, the company changed the customer perception in terms of how a passenger vehicle is received.

The company set up the PVBU vertical in 1998 and the first product to roll out under its aegis was Indica.

“It was the first indigenously developed car and since then we have always challenged conventions and have strived to bring in technologies which are supportive of the cause of the nation, whether it is safety or things related to sustainability,” Chandra noted.

The company has been focussing not only on the safety aspect of its vehicles but has also been leading the electric vehicle space in the country, he said.

“We have brought a paradigm shift to the industry that safety is also important otherwise it was not taken that seriously and to ensure that we were also the first company to commission crash safety testing in the country,” Chandra said.

The company’s compact SUV Nexon was the first model in the country to receive a 5-star rating from Global Ncap. Tata Motors is also the country’s largest electric vehicle manufacturer with 67 per cent market share.

It currently sells Nexon EV and two trims of Tigor, with different range, in the electric vehicle segment. The company also has ambitious plans to launch further electrified models in the future, with an electric version of its premium hatchback Altroz next in the line.

Chandra said with greater acceptance of its current model line up, the company would be able to reach the next 10 lakh production mark in much lesser time.

“It will take us a shorter time to achieve the next one million production mark. This should be on the back of the Indian growth story as well.

“So the industry should also reach higher peaks. It has been growing, barring last year and this year as well due to the pandemic, but the underlined fundamentals of the passenger vehicle industry remain intact whether it is from penetration perspective or buying capacity of people,” Chandra said.

From all the angles the growth story should come back as the economy also stabilises post pandemic, he added.

“So on the back of that growth and certain actions that we are taking to strengthen our product portfolio and the traction we are already seeing, I am sure the next one million should be faster then three to four million mark,” Chandra said.

The company now sells five BSVI compliant models — Tiago, Tigor, Nexon, Harrier and the Altroz.

Tata Motors has manufacturing facilities at Chikhali, Pune; Sanand in Gujarat; and a joint venture plant with Fiat at Ranjangaon in Pune.


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Delhi: Purchased an electric vehicle after Aug 7? Log in to apply for subsidy

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(This story originally appeared in on Oct 24, 2020)

New Delhi: Transport minister Kailash Gahlot on Friday launched a portal for seamless disbursal of subsidy to buyers of electric vehicles.

The incentives would be applicable for all vehicles registered after August 7, when the policy was notified, while road tax deduction would be valid from October 10 and registration fee exemptions from October 15. Electric vehicles dealers can log on ev.delhi.gov.in and apply for subsidy.

“The entire process is simple and hassle-free. The transport department has approved over 100 EV models that will be eligible for subsidy. Till now, 36 manufacturers and 98 dealers have registered with us,” said Gahlot.

The minister added that the EV policy was one of the key actions announced by chief minister Arvind Kejriwal in the war against pollution. The policy has been welcomed by all stakeholders. We are attempting to implement everything under this policy in the best way possible. On October 10, it was decided to exempt road tax. Five days later, registration charges were exempted,” Gahlot added.

The 100 models comprise 14 electric two-wheelers made by Hero Electric, Okinawa, Ampere, Jitendra New EV Tech and Li-ions Electrik, 12 electric four-wheelers made by Tata and Mahindra, four electric autos by Mahindra, Piaggio and Saarthi, 45 e-rickshaws and 17 e-carts.

“The buyer will be informed about the progress and status of the claim application through regular SMS updates. The transport department will have a dashboard through which it will track the number of applications received and those pending approval at the individual office level. Real-time tracking has also been put in place,” Gahlot said.

The website has also listed electric vehicle dealers across the city and charging stations with Google map location in each district.

Jasmine Shah, vice-chairperson of Dialogue and Development Commission, said tariffs for charging electric vehicles on low tension would be Rs 4.5 per unit and Rs 5 per unit for high tension. “This is the lowest tariff in India. Service charge would be added depending on the charging facility,” he added. Currently, Delhi has 70 charging stations.


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GM and Ford stock are outpacing high-momentum Tesla shares this month

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After a nearly 400% rally this year, Tesla‘s stock is tapping the brakes. The stock is down 3% this month even after another blowout quarterly report.

That has given traditional automaker stocks time to play catch-up. General Motors has surged 27% in October, while Ford is not far behind with a 24% gain.

That’s not the only way the old-school auto companies are bridging the gap, according to Gina Sanchez, founder and CEO of Chantico Global and chief market strategist for Lido Advisors.

“The problem that Tesla has is that GM, Ford, Volkswagen, they’re all waking up and saying, ‘Hey, we need to get into this [electric vehicle] game.’ And if you look at Europe as a kind of litmus test, Europe just topped 500,000 units sold for EVs, and Tesla was not among the top, which tells you that there’s competition now in this space,” Sanchez told CNBC’s “Trading Nation” on Thursday.

Global electric vehicle sales are expected to climb by 36% in 2021, surpassing 3 million total units, according to Cairn Energy Research Advisors. GM and Ford have pivoted to expand research and production in the space — General Motors, for example, unveiled an EV Hummer earlier this week.

“Tesla has basically shown everyone that EV is a space that they need to be in, and now they’re competing against old-school companies like GM,” said Sanchez.

Quint Tatro, president of Joule Financial, said pitting Tesla against GM and Ford is not an apples-to-apples comparison.

“I know they all make cars, but I don’t even like lumping GM, Ford and Tesla together,” Tatro said during the same “Trading Nation” segment. “Tesla has so much going for it that’s just outside the automobile. I think if you’re buying Tesla here, you’re buying it for the ability for the company to unlock future value through their batteries, future technology that’s coming down the pike.”

Its position at the cross-section of auto production and tech makes it a different beast, Tatro said.

“It’s always been virtually impossible to value this company. And I tell folks, you know this is a company where you believe in [CEO Elon Musk], you believe in the technology, you buy it when everybody thinks that there’s trouble and then you just hold it, and you don’t trade it,” said Tatro.

GM and Ford, on the other hand, may have been overdue for a bounce after tumbling at the beginning of the year, Tatro said.

“They just got too cheap,” said Tatro. “They have much better balance sheets over the years, they’ve been improving, and, as Gina said, they’re coming strong with the EV game, so they’ve got a little bit of momentum. So it’s been a kind of a perfect storm to see money move in looking for value.”

GM trades at 8 times forward earnings, Ford at 13.5 times, and Tesla at 129 times.

Disclosure: Joule Financial holds shares in Ford and Tesla.

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