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Audi India: Audi India adopts top-down product strategy for brand shaping

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NEW DELHI: Audi India has introduced five products in the last 10 months – the Audi A6, Audi Q8, Audi A8 L, Audi RS 7 Sportback and the all-new Audi RS Q8. Ahead of the rollout of Q2, a top company official said the carmaker is adopting a top-down strategy, which plays a vital role in shaping our brand positioning, hence, the focus on C and D segment cars.
Balbir Singh Dhillon, Head of Audi India, “We have successfully launched five all new products in the last 10 months – the Audi A6, Audi Q8, Audi A8 L, Audi RS 7 Sportback and the all-new Audi RS Q8 – all of which embody the very best of Audi. These cars showcase the ‘Vorsprung durch Technik’ of the brand.”
After a flurry of big launches, Audi India is shifting its focus to bottom of the pyramid. The brand is gradually Audi’s entry-level SUV Q2 is expected to hit Indian roads by the second half of October or early November as the company looks to cash in on festive season demand by bringing in the volume model.
“While we were moving from BS-IV to BS-VI we had only a few models available. The volume model is joining the bandwagon with the Q2 now and there are others to follow as well. We have finally been able to get this product for India, which was launched worldwide quite sometime back,” Audi India Head Balbir Singh Dhillon told a new agency. He said the company plans to bring this car during the festive period in order to cash in on the surge in demand during the period.
The German carmaker is also exploring the opportunity to introduce its first electric offering in India. “The launch of the Audi e-tron in on the cards for India and we are constantly studying government policies to see how our products can best suit Indian customer needs and accordingly decide on their market introduction,” Dhillon said.
On the FY21 outlook, Dhillon said, “From an industry point of view, we are seeing positive customer sentiment in the luxury car market and anticipate it to become even stronger with the upcoming festive season. However, for a year-on-year perspective, we see growth starting from the year 2021 onwards; the same will hold true, even for Audi India.”
“We also anticipate the pre-owned car business to further pick up during the festive period. Audi India’s pre-owned car business: Audi Approved: plus has seen growth in 2019 and we expect this business to become even stronger in the future,” Dhillon said.

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Triumph Speed Triple 1200 RS: 2021 Triumph Speed Triple 1200 RS breaks cover, to launch on January 28

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NEW DELHI: Triumph Motorcycles India on revealed the upcoming 2021 Speed Triple 1200 RS. The motorcycle will be launched on January 28.
The Triumph Speed Triple 1200 RS is priced at £15,100 in the UK (on-road price) which converts to Rs 15.11 lakh and the Indian ex-showroom price could be somewhere close to this figure. In the global markets, the Triumph Speed Triple 1200 Rs takes on the likes of Yamaha MT-10 SP, BMW S 1000 R, Kawasaki Z H2 and KTM 1290 Super Duke R.
The 2021 Triumph Speed Triple 1200 RS is powered by a 1160cc engine making it the fastest Speed Triple ever. The engine which was developed by the automaker’s Moto2 team manages to deliver 180 PS of maximum power and a peak torque of 125 Nm. The new engine revs harder and maintains an extraordinary torque in the low and mid-range, which is a key character of a Speed Triple. The motorcycle also gets a free-breathing intake and exhaust which offer an all-new crisp sound.

The Speed Triple 1200 RS also earns its reputation of being the most agile Speed Triple yet offering top notch handling and precision. The Speed Triple 1200 RS is 10 kg lighter than the predecessors and tips at 198 kg (wet). The centralized chassis results in a narrower structure offering a more dominant and purposeful riding position.
The Triumph Speed Triple 1200 RS takes the riding experience to another level with track specification equipment like the Ohlins suspension, Metzeler Racetec RR tyres and Brembo Stylema brakes.

The Speed Triple 1200 RS also moves paces ahead in the technology front with features like optimized cornering ABS, switchable optimized cornering traction control, 5-inch TFT instrument cluster, 5 riding modes including an enhanced Track mode, Triumph Shift Assist quickshifter, full-LED lighting, keyless system and the My Triumph Connectivity System.
The Triumph Speed Triple 1200 RS also comes with a reduced overall cost of ownership with a 16,000 km service interval and 2 years unlimited mileage warranty.

The deliveries of the motorcycle will begin from the end of February.


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Tata Safari 2021 price: Tata Safari launched, bookings begin on February 4 |

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NEW DELHI: Tata Motors on Tuesday unveiled the all-new Safari, a 7-seater version Harrier, on Tuesday. The bookings will open on February 4.
The Tata Safari upon its launch in February will lock horns with the MG Hector Plus, upcoming Mahindra XUV500 and the upcoming 7-seater version of the Hyundai Creta. The 2021 Tata Safari is expected to range between Rs 16 lakh – Rs 24 lakh (ex-showroom, Delhi). Tata Safari will be offered in 6 variants- XE, XM, XT, XT+, XZ, XZ+.

The Tata Safari underpins the same platform as its not-so-little brother, the Tata Harrier. The Safari sits on the OMEGARC platform which has been derived from Land Rover’s D8 platform. This is a massive change as the Safari is now making its transition from ta body-on-frame chassis to a monocoque. The Tata Safari also adopts the same design language as the Harrier which is Impact 2.0.

The Tata Safari borrows the 2.0-litre Kryotec turbo-diesel engine from the Harrier that offers 170 PS of power and 350 Nm of torque. The transmission is also carried forward the 6-speed MT and the 6-speed AMT are offered as it is. The 3 existing drive modes are offered too- Eco, City and Sport. The SUV also gets ESP based drive modes- Normal, Tough and Wet.
The Tata Safari plans to stand apart from the Harrier and that has resulted in a completely different design behind the C-pillar. The 2021 Safari bids homage to the original model by sporting a similar quarter window at the back. The Safari inscription, stepped roof, refreshed rear profile with redesigned LED taillamps and a sleeker tailgate, and an upright rear section give the SUV a distinct character of its own.

On the inside, the Tata Safari flaunts an oyster white theme and ashwood accents, most notably on the dashboard. The Tata Safari boasts a stadium seating concept offering optimum comfort in all three rows and eliminating the claustrophobic effect usually seen in most 6- and 7-seaters in India. All seats including the 3rd-row offer best ergonomics for an adult occupant.

To enhance the in-cabin experience, the Tata Safari boasts iRA connected tech and becomes the third car in the portfolio to do so after Nexon and Altroz iTurbo.
In terms of dimensions, the Safari is bigger than the Harrier, precisely 63mm longer and 80mm taller. The increase in the dimensions clearly reflects in the third row. With a pushed back A-pillar, enhanced architecture and proportions, the 3rd-row seats will not have to be treated like emergency seats but will offer optimum comfort to any and every occupant.
The Tata Safari also gets an optional 6-seater arrangement with 2 captain seats in the middle row. With this feature, the Safari is directly locking horns with the MG Hector Plus. The 9-modes of seating configuration also take the competition to another level.
The 2021 Tata Safari also carries forward the same standard of safety like the rest of the automaker’s portfolio. The SUV’s structure has excessive 6-airbags, ESP, all-disc brakes, auto IRVM, cornering assist, electric parking brake, hill hold control and hill descent control. The standard safety features across variants are dual airbags, ESP, projector headlamps and all-disc brakes.


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tata safari: Tata Safari unveiled, bookings begin on February 4

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NEW DELHI: Tata Motors on Tuesday unveiled the all-new Safari, a 7-seater version Harrier, on Tuesday. The bookings will open on February 4.
The Tata Safari upon its launch in February will lock horns with the MG Hector Plus, upcoming Mahindra XUV500 and the upcoming 7-seater version of the Hyundai Creta. The 2021 Tata Safari is expected to range between Rs 16 lakh – Rs 24 lakh (ex-showroom, Delhi). Tata Safari will be offered in 6 variants- XE, XM, XT, XT+, XZ, XZ+.

The Tata Safari underpins the same platform as its not-so-little brother, the Tata Harrier. The Safari sits on the OMEGARC platform which has been derived from Land Rover’s D8 platform. This is a massive change as the Safari is now making its transition from ta body-on-frame chassis to a monocoque. The Tata Safari also adopts the same design language as the Harrier which is Impact 2.0.

The Tata Safari borrows the 2.0-litre Kryotec turbo-diesel engine from the Harrier that offers 170 PS of power and 350 Nm of torque. The transmission is also carried forward the 6-speed MT and the 6-speed AMT are offered as it is. The 3 existing drive modes are offered too- Eco, City and Sport. The SUV also gets ESP based drive modes- Normal, Tough and Wet.
The Tata Safari plans to stand apart from the Harrier and that has resulted in a completely different design behind the C-pillar. The 2021 Safari bids homage to the original model by sporting a similar quarter window at the back. The Safari inscription, stepped roof, refreshed rear profile with redesigned LED taillamps and a sleeker tailgate, and an upright rear section give the SUV a distinct character of its own.

On the inside, the Tata Safari flaunts an oyster white theme and ashwood accents, most notably on the dashboard. The Tata Safari boasts a stadium seating concept offering optimum comfort in all three rows and eliminating the claustrophobic effect usually seen in most 6- and 7-seaters in India. All seats including the 3rd-row offer best ergonomics for an adult occupant.

To enhance the in-cabin experience, the Tata Safari boasts iRA connected tech and becomes the third car in the portfolio to do so after Nexon and Altroz iTurbo.
In terms of dimensions, the Safari is bigger than the Harrier, precisely 63mm longer and 80mm taller. The increase in the dimensions clearly reflects in the third row. With a pushed back A-pillar, enhanced architecture and proportions, the 3rd-row seats will not have to be treated like emergency seats but will offer optimum comfort to any and every occupant.

The Tata Safari also gets an optional 6-seater arrangement with 2 captain seats in the middle row. With this feature, the Safari is directly locking horns with the MG Hector Plus. The 9-modes of seating configuration also take the competition to another level.
The 2021 Tata Safari also carries forward the same standard of safety like the rest of the automaker’s portfolio. The SUV’s structure has excessive 6-airbags, ESP, all-disc brakes, auto IRVM, cornering assist, electric parking brake, hill hold control and hill descent control. The standard safety features across variants are dual airbags, ESP, projector headlamps and all-disc brakes.


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